تأثير التحول الرقمي في تحقيق الإبداع المنظمي (دراسة حالة المؤسسة العامة للاتصالات اليمنية )

Abstract

This study aimed to investigate the impact of digital transformation, represented by its dimensions (digital technology, digital capability, human resources, and infrastructure), on achieving organizational creativity, which includes dimensions such as encouragement, motivation, resource adequacy, and workload requirements, within the Public Telecommunications Corporation of Yemen. The study adopted a descriptive-analytical approach, targeting all employees across various job levels in the Sana’a branch and the General Administration at the main headquarters. A purposive sample of 269 employees was selected, with 186 valid responses analyzed using the Statistical Package for the Social Sciences (SPSS). The results indicated that the level of digital transformation in the corporation was generally high, as was the level of organizational creativity. A significant impact of digital transformation on organizational creativity was observed through dimensions such as digital capability, human resources, and infrastructure, while digital technology showed no notable effect.